Mayfair Sports Capital is a London-based, operator-led advisory for private capital entering sport.
We are operators first, with experience across the whole sporting landscape. We advise on capital allocation before we ever surface a specific opportunity.
In sport, value often sits off the balance sheet in sporting, cultural and political capital. Our methodology reads those factors to find where value is mispriced.
Our network spans European sports IP, technology, funds and adjacent strategic businesses. We originate, analyse and curate deal flow, advise through to close and then drive the value we underwrote using our operator experience.
“We hold no sell-side mandates and take no sell-side fees. Our incentives are aligned to finding the right opportunity for your capital and driving value behind the return.”